Parrot Analytics has developed the industry’s first and only global audience demand measurement system, accompanying its industry-leading global metadata and supply system: The Content Genome™ initiative. The company's audience demand data captures audience demand across all platforms including linear TV, cable TV, SVOD, TVOD or AVOD, and for talent – across all major professions and in all countries around the world. Studios, networks, distributors and marketers can now gain cutting edge entertainment metadata and audience insights in 200+ markets globally. Our standard APIs consists of:
\nDemand API - To programmatically obtain country-specific demand data for TV shows, Movies and Talent.
\nSupply API - To programmatically obtain TV Genome™, Movie Genome™, and Talent Genome™ metadata.
\nCustom API endpoints are often set up for specific partner use-cases – get in touch for more information.
\nEvery API requests requires an Account Key to be provided through HTTP request header X-API-KEY. Please contact contact@parrotanalytics.com to request your account key.
The easiest way to start using our APIs are by clicking the Run in Postman button on top right corner. Postman is a free tool which helps developers run and debug API requests, and is the source of truth for this documentation. Every endpoint you see documented here is readily available by running our Postman collection.
\nHTTP Response Codes
\n\n\n","schema":"https://schema.getpostman.com/json/collection/v2.0.0/collection.json","toc":[],"owner":"443386","collectionId":"75d4b580-e72f-4735-8f4d-cb345726bdd0","publishedId":"TWDdkuAa","public":true,"customColor":{"top-bar":"FFFFFF","right-sidebar":"303030","highlight":"EF5B25"},"publishDate":"2021-03-02T00:00:38.000Z"},"item":[{"name":"Demand API","item":[{"name":"Discovery","item":[{"name":"Get Subscribed Markets","id":"01bb0076-eccf-4d02-b9a1-6b42498cd7b6","protocolProfileBehavior":{"disableBodyPruning":true},"request":{"method":"GET","header":[],"url":"https://api.parrotanalytics.com/customerapi/v1/demand/markets","description":"Our API use the following response codes:
\n
Returns list of subscription markets within the account's subscription
\nRetrieve all markets (countries) your account is subscribed to. Use this endpoint first to determine which country codes you can use in demand data requests.
\n{\n \"records_count\": 2,\n \"markets\": [\n {\n \"id\": 939,\n \"country_iso\": \"US\",\n \"country_name\": \"United States\",\n \"region\": \"Americas\",\n \"sub_region\": \"Northern America\"\n },\n {\n \"id\": 933,\n \"country_iso\": \"GB\",\n \"country_name\": \"United Kingdom\",\n \"region\": \"Europe\",\n \"sub_region\": \"Northern Europe\"\n }\n ]\n}\n\nCall this endpoint to:
\nDiscover which markets your account can access
\nGet the correct country_iso values for demand data requests
Verify your subscription coverage
\nReturns the most recent date for which demand data is available
\nCRITICAL: Get the latest available date before requesting demand data. Demand data is processed daily but with a 1-2 day lag.
\n{\n \"latest_date\": \"2026-02-26\"\n}\nCall this endpoint to:
\nIf today is February 28, 2026, the latest_date will likely be February 26, 2026 (2 days behind). Do NOT assume today's date has data available.
\n","auth":{"type":"apikey","apikey":{"value":"YOUR_API_KEY","key":"Start here to discover your account's subscribed markets and available content.
\n","_postman_id":"60ba6386-073c-4848-908d-cb67a884d382","auth":{"type":"apikey","apikey":{"value":"YOUR_API_KEY","key":"Returns the demand data for a given date and market for all subscribed movies.
\nAll results are ordered in descending order by demand_multiplier (highest demand first).
for_date only{\n \"generated_on\": \"2026-02-27T06:15:34.986Z\",\n \"date_from\": \"2026-02-26\",\n \"date_to\": \"2026-02-26\",\n \"interval\": \"daily\",\n \"total_results_count\": 1500,\n \"page_results_count\": 20,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-26\",\n \"market\": \"US\",\n \"records_count\": 20,\n \"datapoints\": [\n {\n \"title\": \"Dune: Part Two\",\n \"parrot_id\": \"a1b2c3d4-5e6f-7g8h-9i0j-k1l2m3n4o5p6\",\n \"demand_multiplier\": 45.32\n },\n {\n \"title\": \"Oppenheimer\",\n \"parrot_id\": \"b2c3d4e5-6f7g-8h9i-0j1k-l2m3n4o5p6q7\",\n \"demand_multiplier\": 38.17\n }\n ]\n }\n ]\n}\nDate in YYYY-MM-DD format (get from Latest Demand Date endpoint)
\n","type":"text/plain"},"type":"any","value":"2026-03-22","key":"for_date"},{"description":{"content":"ISO 3166 2-alpha country code (get from Subscribed Markets endpoint)
\n","type":"text/plain"},"type":"any","value":"WW","key":"country_iso"}]}},"response":[{"id":"34add066-a63c-4c6d-abdb-be013b7beaa1","name":"Get Movie Demand (All Movies)","originalRequest":{"method":"GET","header":[{"key":"X-API-KEY","value":"YOUR_API_KEY","type":"text"}],"url":{"raw":"https://api.parrotanalytics.com/customerapi/v1/demand/movie/date/:for_date/market/:country_iso","host":["https://api.parrotanalytics.com/customerapi/v1"],"path":["demand","movie","date",":for_date","market",":country_iso"],"variable":[{"key":"for_date","value":"2026-02-24"},{"key":"country_iso","value":"WW"}]}},"status":"OK","code":200,"_postman_previewlanguage":"","header":[{"key":"date","value":"Sat, 28 Feb 2026 07:33:42 GMT"},{"key":"content-type","value":"application/json"},{"key":"x-content-type-options","value":"nosniff"},{"key":"x-xss-protection","value":"0"},{"key":"cache-control","value":"no-cache, no-store, max-age=0, must-revalidate"},{"key":"pragma","value":"no-cache"},{"key":"expires","value":"0"},{"key":"x-frame-options","value":"DENY"},{"key":"vary","value":"Accept-Encoding"},{"key":"content-encoding","value":"gzip"},{"key":"x-envoy-upstream-service-time","value":"643"},{"key":"server","value":"istio-envoy"},{"key":"transfer-encoding","value":"chunked"}],"cookie":[{"expires":"Invalid Date","domain":"","path":""}],"responseTime":null,"body":"{\n \"generated_on\": \"2026-02-28T07:33:43.469161646Z\",\n \"date_from\": \"2026-02-24\",\n \"date_to\": \"2026-02-24\",\n \"interval\": \"daily\",\n \"total_results_count\": 3,\n \"page_results_count\": 3,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-24\",\n \"market\": \"WW\",\n \"records_count\": 3,\n \"datapoints\": [\n {\n \"title\": \"Deathstalker\",\n \"parrot_id\": \"460925a3-ede1-412c-8e0d-a781cd5bf5f3\",\n \"demand_multiplier\": 5.0181699471422565\n },\n {\n \"title\": \"End Of Watch\",\n \"parrot_id\": \"1413bb69-c8f3-431d-aa86-06ef608c12f9\",\n \"demand_multiplier\": 2.525151311670663\n },\n {\n \"title\": \"Burn After Reading\",\n \"parrot_id\": \"2076e5fb-3484-4029-a078-ff467e3c6b53\",\n \"demand_multiplier\": 2.454233031281642\n } \n ]\n }\n ]\n}"}],"_postman_id":"65b8c698-970a-441c-9fc1-80a886e437ea"},{"name":"Get Movie Demand (Specific Movies)","id":"6196e53d-a33d-49de-b96b-4a5cd1f199be","protocolProfileBehavior":{"disableBodyPruning":true},"request":{"method":"GET","header":[],"url":"https://api.parrotanalytics.com/customerapi/v1/demand/movie/date/:for_date/market/:country_iso?content_ids=2d7ed214-20df-45bb-b885-1a51f5b67805,79ec4395-e357-4648-8f86-ffd87727d797&page=1&size=10","description":"Returns the demand data for specific movies only, filtered by parrot_id values.
Use this endpoint when you only need demand data for certain titles instead of all movies.
\nReturns demand multiplier values for the specified for_date only
Filters results to only the movies specified in content_ids
Results are automatically sorted by demand (highest first)
\nSame structure as \"Get Movie Demand (All Movies)\" endpoint, but filtered to only the specified movies.
\nGET /demand/movie/date/2026-02-26/market/US?content_ids=c63128b3-364b-4bae-875e-ebef11076e8a,3f28c0fc-b644-422b-ab9d-9f2aae9fa456\n\n{\n \"generated_on\": \"2026-02-27T06:15:34.986Z\",\n \"date_from\": \"2026-02-26\",\n \"date_to\": \"2026-02-26\",\n \"interval\": \"daily\",\n \"total_results_count\": 2,\n \"page_results_count\": 2,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-26\",\n \"market\": \"US\",\n \"records_count\": 2,\n \"datapoints\": [\n {\n \"title\": \"Inception\",\n \"parrot_id\": \"79ec4395-e357-4648-8f86-ffd87727d797\",\n \"demand_multiplier\": 12.51\n },\n {\n \"title\": \"The Matrix\",\n \"parrot_id\": \"2d7ed214-20df-45bb-b885-1a51f5b67805\",\n \"demand_multiplier\": 8.75\n }\n ]\n }\n ]\n}\n\nTrack demand for specific movies you're interested in
\nMonitor performance of your own content portfolio
\nReduce response size by filtering to relevant titles only
\nBuild targeted reports for specific movie franchises or genres
\nCall the Movie Titles endpoint in the \"Content Catalog\" folder
\nFind the movies you're interested in
\nCopy their parrot_id values
Use them in the content_ids parameter (comma-separated)
[Optional] Comma-separated list of parrot_id values to filter specific movies
\n","type":"text/plain"},"key":"content_ids","value":"2d7ed214-20df-45bb-b885-1a51f5b67805,79ec4395-e357-4648-8f86-ffd87727d797"},{"description":{"content":"[Optional] Page number for pagination. Default: 1
[Optional] Results per page. Default: 20. Maximum: 100000
Date in YYYY-MM-DD format
\n","type":"text/plain"},"type":"any","value":"2026-02-24","key":"for_date"},{"description":{"content":"ISO 3166 2-alpha country code
\n","type":"text/plain"},"type":"any","value":"WW","key":"country_iso"}]}},"response":[{"id":"6f70e515-9fc5-4667-92b7-423d3cf1b222","name":"Get Movie Demand (Specific Movies)","originalRequest":{"method":"GET","header":[{"key":"X-API-KEY","value":"YOUR_API_KEY","type":"text"}],"url":{"raw":"https://api.parrotanalytics.com/customerapi/v1/demand/movie/date/:for_date/market/:country_iso?content_ids=2d7ed214-20df-45bb-b885-1a51f5b67805,79ec4395-e357-4648-8f86-ffd87727d797&page=1&size=1","host":["https://api.parrotanalytics.com/customerapi/v1"],"path":["demand","movie","date",":for_date","market",":country_iso"],"query":[{"key":"content_ids","value":"2d7ed214-20df-45bb-b885-1a51f5b67805,79ec4395-e357-4648-8f86-ffd87727d797","description":"[Optional] Comma-separated list of parrot_id values to filter specific movies"},{"key":"page","value":"1","description":"[Optional] Page number for pagination. Default: `1`"},{"key":"size","value":"1","description":"[Optional] Results per page. Default: `20`. Maximum: `100000`"}],"variable":[{"key":"for_date","value":"2026-02-24","description":"Date in YYYY-MM-DD format"},{"key":"country_iso","value":"US","description":"ISO 3166 2-alpha country code"}]}},"status":"OK","code":200,"_postman_previewlanguage":"","header":[{"key":"date","value":"Sat, 28 Feb 2026 07:38:12 GMT"},{"key":"content-type","value":"application/json"},{"key":"x-content-type-options","value":"nosniff"},{"key":"x-xss-protection","value":"0"},{"key":"cache-control","value":"no-cache, no-store, max-age=0, must-revalidate"},{"key":"pragma","value":"no-cache"},{"key":"expires","value":"0"},{"key":"x-frame-options","value":"DENY"},{"key":"vary","value":"Accept-Encoding"},{"key":"content-encoding","value":"gzip"},{"key":"x-envoy-upstream-service-time","value":"91"},{"key":"server","value":"istio-envoy"},{"key":"transfer-encoding","value":"chunked"}],"cookie":[{"expires":"Invalid Date","domain":"","path":""}],"responseTime":null,"body":"{\n \"generated_on\": \"2026-02-28T07:38:12.089791971Z\",\n \"date_from\": \"2026-02-24\",\n \"date_to\": \"2026-02-24\",\n \"interval\": \"daily\",\n \"total_results_count\": 2,\n \"page_results_count\": 1,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-24\",\n \"market\": \"US\",\n \"records_count\": 1,\n \"datapoints\": [\n {\n \"title\": \"The Matrix\",\n \"parrot_id\": \"4d7ed214-20df-45bb-b885-1a51f5b67805\",\n \"demand_multiplier\": 30.754510146680822\n }\n ]\n }\n ]\n}"}],"_postman_id":"6196e53d-a33d-49de-b96b-4a5cd1f199be"}],"id":"128d5fbc-a7d2-4738-83f0-e01e08d07ab6","description":"Get demand data for movies in specific markets.
\n","_postman_id":"128d5fbc-a7d2-4738-83f0-e01e08d07ab6","auth":{"type":"apikey","apikey":{"value":"YOUR_API_KEY","key":"Returns the demand data for a given date and market for all subscribed TV shows.
\nAll results are ordered in descending order by demand_multiplier (highest demand first).
for_date only{\n \"generated_on\": \"2026-02-27T06:15:34.986Z\",\n \"date_from\": \"2026-02-26\",\n \"date_to\": \"2026-02-26\",\n \"interval\": \"daily\",\n \"total_results_count\": 2500,\n \"page_results_count\": 20,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-26\",\n \"market\": \"US\",\n \"records_count\": 20,\n \"datapoints\": [\n {\n \"title\": \"Breaking Bad\",\n \"parrot_id\": \"97fed82d-5bb8-48fc-bfe6-4b82276b0ba6\",\n \"demand_multiplier\": 52.18\n },\n {\n \"title\": \"Game of Thrones\",\n \"parrot_id\": \"a1b2c3d4-5e6f-7g8h-9i0j-k1l2m3n4o5p6\",\n \"demand_multiplier\": 48.92\n }\n ]\n }\n ]\n}\nDate in YYYY-MM-DD format (get from Latest Demand Date endpoint)
\n","type":"text/plain"},"type":"any","value":"2026-02-24","key":"for_date"},{"description":{"content":"ISO 3166 2-alpha country code (get from Subscribed Markets endpoint)
\n","type":"text/plain"},"type":"any","value":"WW","key":"country_iso"}]}},"response":[{"id":"7f74b9cb-65c6-42d5-b176-0f1c69bccfef","name":"Get Show Demand (All Shows)","originalRequest":{"method":"GET","header":[{"key":"X-API-KEY","value":"YOUR_API_KEY","type":"text"}],"url":{"raw":"https://api.parrotanalytics.com/customerapi/v1/demand/show/date/:for_date/market/:country_iso","host":["https://api.parrotanalytics.com/customerapi/v1"],"path":["demand","show","date",":for_date","market",":country_iso"],"variable":[{"key":"for_date","value":"2026-02-24","description":"Date in YYYY-MM-DD format (get from Latest Demand Date endpoint)"},{"key":"country_iso","value":"US","description":"ISO 3166 2-alpha country code (get from Subscribed Markets endpoint)"}]}},"status":"OK","code":200,"_postman_previewlanguage":"","header":[{"key":"date","value":"Sat, 28 Feb 2026 07:42:36 GMT"},{"key":"content-type","value":"application/json"},{"key":"x-content-type-options","value":"nosniff"},{"key":"x-xss-protection","value":"0"},{"key":"cache-control","value":"no-cache, no-store, max-age=0, must-revalidate"},{"key":"pragma","value":"no-cache"},{"key":"expires","value":"0"},{"key":"x-frame-options","value":"DENY"},{"key":"vary","value":"Accept-Encoding"},{"key":"content-encoding","value":"gzip"},{"key":"x-envoy-upstream-service-time","value":"670"},{"key":"server","value":"istio-envoy"},{"key":"transfer-encoding","value":"chunked"}],"cookie":[{"expires":"Invalid Date","domain":"","path":""}],"responseTime":null,"body":"{\n \"generated_on\": \"2026-02-28T07:42:37.581237493Z\",\n \"date_from\": \"2026-02-24\",\n \"date_to\": \"2026-02-24\",\n \"interval\": \"daily\",\n \"total_results_count\": 2,\n \"page_results_count\": 2,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-24\",\n \"market\": \"US\",\n \"records_count\": 20,\n \"datapoints\": [\n {\n \"title\": \"Big Brother: Celebrity Edition (US)\",\n \"parrot_id\": \"967d7595-303a-4379-b311-9c5f7e325dac\",\n \"demand_multiplier\": 5.149711057808893\n },\n {\n \"title\": \"Running Wild With Bear Grylls\",\n \"parrot_id\": \"6fbac647-0701-4e6f-b35c-1e293fb2a3b8\",\n \"demand_multiplier\": 3.01845203073144\n }\n ]\n }\n ]\n}"}],"_postman_id":"8a61ea25-5546-4b5c-9548-f6c5905bd5e5"},{"name":"Get Show Demand (Specific Shows)","id":"33f21d02-776f-4dca-a9a5-8bdb9d031b3a","protocolProfileBehavior":{"disableBodyPruning":true},"request":{"method":"GET","header":[],"url":"https://api.parrotanalytics.com/customerapi/v1/demand/show/date/:for_date/market/:country_iso?content_ids=0c0855b8-7085-4345-8aba-308dd99d08ac,3f8c79e1-6904-4064-86bc-38e1b3ebfdf7&page=1&size=20","description":"Returns the demand data for specific TV shows only, filtered by parrot_id values.
Use this endpoint when you only need demand data for certain titles instead of all TV shows.
\nReturns demand multiplier values for the specified for_date only
Filters results to only the TV shows specified in content_ids
Results are automatically sorted by demand (highest first)
\nSame structure as \"Get Show Demand (All Shows)\" endpoint, but filtered to only the specified TV shows.
\nGET /demand/show/date/2026-02-26/market/US?content_ids=97fed82d-5bb8-48fc-bfe6-4b82276b0ba6,a1b2c3d4-5e6f-7g8h-9i0j-k1l2m3n4o5p6\n\n{\n \"generated_on\": \"2026-02-27T06:15:34.986Z\",\n \"date_from\": \"2026-02-26\",\n \"date_to\": \"2026-02-26\",\n \"interval\": \"daily\",\n \"total_results_count\": 2,\n \"page_results_count\": 2,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-26\",\n \"market\": \"US\",\n \"records_count\": 2,\n \"datapoints\": [\n {\n \"title\": \"Breaking Bad\",\n \"parrot_id\": \"0c0855b8-7085-4345-8aba-308dd99d08ac\",\n \"demand_multiplier\": 15.32\n },\n {\n \"title\": \"Game of Thrones\",\n \"parrot_id\": \"3f8c79e1-6904-4064-86bc-38e1b3ebfdf7\",\n \"demand_multiplier\": 11.48\n }\n ]\n }\n ]\n}\n\nTrack demand for specific TV shows you're interested in
\nMonitor performance of your own content portfolio
\nReduce response size by filtering to relevant titles only
\nBuild targeted reports for specific show franchises or networks
\nCall the Show Titles endpoint in the \"Content Catalog\" folder
\nFind the TV shows you're interested in
\nCopy their parrot_id values
Use them in the content_ids parameter (comma-separated)
[Optional] Comma-separated list of parrot_id values to filter specific TV shows
\n","type":"text/plain"},"key":"content_ids","value":"0c0855b8-7085-4345-8aba-308dd99d08ac,3f8c79e1-6904-4064-86bc-38e1b3ebfdf7"},{"description":{"content":"[Optional] Page number for pagination. Default: 1
[Optional] Results per page. Default: 20. Maximum: 100000
Date in YYYY-MM-DD format
\n","type":"text/plain"},"type":"any","value":"2026-02-24","key":"for_date"},{"description":{"content":"ISO 3166 2-alpha country code
\n","type":"text/plain"},"type":"any","value":"WW","key":"country_iso"}]}},"response":[{"id":"49a07b7e-da0e-45b2-92e0-783eac2e8190","name":"Get Show Demand (Specific Shows)","originalRequest":{"method":"GET","header":[{"key":"X-API-KEY","value":"YOUR_API_KEY","type":"text"}],"url":{"raw":"https://api.parrotanalytics.com/customerapi/v1/demand/show/date/:for_date/market/:country_iso?content_ids=0c0855b8-7085-4345-8aba-308dd99d08ac,3f8c79e1-6904-4064-86bc-38e1b3ebfdf7&page=1&size=20","host":["https://api.parrotanalytics.com/customerapi/v1"],"path":["demand","show","date",":for_date","market",":country_iso"],"query":[{"key":"content_ids","value":"0c0855b8-7085-4345-8aba-308dd99d08ac,3f8c79e1-6904-4064-86bc-38e1b3ebfdf7","description":"[Optional] Comma-separated list of parrot_id values to filter specific TV shows"},{"key":"page","value":"1","description":"[Optional] Page number for pagination. Default: `1`"},{"key":"size","value":"20","description":"[Optional] Results per page. Default: `20`. Maximum: `100000`"}],"variable":[{"key":"for_date","value":"2026-02-24","description":"Date in YYYY-MM-DD format"},{"key":"country_iso","value":"US","description":"ISO 3166 2-alpha country code"}]}},"status":"OK","code":200,"_postman_previewlanguage":"","header":[{"key":"date","value":"Sat, 28 Feb 2026 07:41:58 GMT"},{"key":"content-type","value":"application/json"},{"key":"x-content-type-options","value":"nosniff"},{"key":"x-xss-protection","value":"0"},{"key":"cache-control","value":"no-cache, no-store, max-age=0, must-revalidate"},{"key":"pragma","value":"no-cache"},{"key":"expires","value":"0"},{"key":"x-frame-options","value":"DENY"},{"key":"vary","value":"Accept-Encoding"},{"key":"content-encoding","value":"gzip"},{"key":"x-envoy-upstream-service-time","value":"67"},{"key":"server","value":"istio-envoy"},{"key":"transfer-encoding","value":"chunked"}],"cookie":[{"expires":"Invalid Date","domain":"","path":""}],"responseTime":null,"body":"{\n \"generated_on\": \"2026-02-28T07:41:58.711933587Z\",\n \"date_from\": \"2026-02-24\",\n \"date_to\": \"2026-02-24\",\n \"interval\": \"daily\",\n \"total_results_count\": 2,\n \"page_results_count\": 2,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-24\",\n \"market\": \"US\",\n \"records_count\": 2,\n \"datapoints\": [\n {\n \"title\": \"Game Of Thrones\",\n \"parrot_id\": \"3f8c79e1-6904-4064-86bc-38e1b3ebfdf7\",\n \"demand_multiplier\": 119.1986396052618\n },\n {\n \"title\": \"Breaking Bad\",\n \"parrot_id\": \"0c0855b8-7085-4345-8aba-308dd99d08ac\",\n \"demand_multiplier\": 28.80768590771103\n }\n ]\n }\n ]\n}"}],"_postman_id":"33f21d02-776f-4dca-a9a5-8bdb9d031b3a"}],"id":"dc357ab7-05a1-4374-aabc-4b8d11c732e8","description":"Get demand data for TV shows in specific markets.
\n","_postman_id":"dc357ab7-05a1-4374-aabc-4b8d11c732e8","auth":{"type":"apikey","apikey":{"value":"YOUR_API_KEY","key":"Returns the demand data for a given date and market for all subscribed talent.
\nAll results are ordered in descending order by demand_multiplier (highest demand first).
for_date only{\n \"generated_on\": \"2026-02-27T06:15:34.986Z\",\n \"date_from\": \"2026-02-26\",\n \"date_to\": \"2026-02-26\",\n \"interval\": \"daily\",\n \"total_results_count\": 5000,\n \"page_results_count\": 20,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-26\",\n \"market\": \"US\",\n \"records_count\": 20,\n \"datapoints\": [\n {\n \"name\": \"Tom Hanks\",\n \"parrot_id\": \"t1a2l3e4-n5t6-7i8d-9a0b-c1d2e3f4g5h6\",\n \"demand_multiplier\": 62.45\n },\n {\n \"name\": \"Meryl Streep\",\n \"parrot_id\": \"t2b3c4d5-e6f7-8g9h-0i1j-k2l3m4n5o6p7\",\n \"demand_multiplier\": 58.92\n }\n ]\n }\n ]\n}\nDate in YYYY-MM-DD format (get from Latest Demand Date endpoint)
\n","type":"text/plain"},"type":"any","value":"2026-02-24","key":"for_date"},{"description":{"content":"ISO 3166 2-alpha country code (get from Subscribed Markets endpoint)
\n","type":"text/plain"},"type":"any","value":"US","key":"country_iso"}]}},"response":[{"id":"2662152c-836c-4efc-9dec-0089ff45d60b","name":"Get Talent Demand (All Talent)","originalRequest":{"method":"GET","header":[{"key":"X-API-KEY","value":"YOUR_API_KEY","type":"text"}],"url":{"raw":"https://api.parrotanalytics.com/customerapi/v1/demand/talent/date/:for_date/market/:country_iso","host":["https://api.parrotanalytics.com/customerapi/v1"],"path":["demand","talent","date",":for_date","market",":country_iso"],"variable":[{"key":"for_date","value":"2026-02-24","description":"Date in YYYY-MM-DD format (get from Latest Demand Date endpoint)"},{"key":"country_iso","value":"US","description":"ISO 3166 2-alpha country code (get from Subscribed Markets endpoint)"}]}},"status":"OK","code":200,"_postman_previewlanguage":"","header":[{"key":"date","value":"Sat, 28 Feb 2026 07:43:47 GMT"},{"key":"content-type","value":"application/json"},{"key":"x-content-type-options","value":"nosniff"},{"key":"x-xss-protection","value":"0"},{"key":"cache-control","value":"no-cache, no-store, max-age=0, must-revalidate"},{"key":"pragma","value":"no-cache"},{"key":"expires","value":"0"},{"key":"x-frame-options","value":"DENY"},{"key":"vary","value":"Accept-Encoding"},{"key":"content-encoding","value":"gzip"},{"key":"x-envoy-upstream-service-time","value":"1822"},{"key":"server","value":"istio-envoy"},{"key":"transfer-encoding","value":"chunked"}],"cookie":[{"expires":"Invalid Date","domain":"","path":""}],"responseTime":null,"body":"{\n \"generated_on\": \"2026-02-28T07:43:49.029945558Z\",\n \"date_from\": \"2026-02-24\",\n \"date_to\": \"2026-02-24\",\n \"interval\": \"daily\",\n \"total_results_count\": 5,\n \"page_results_count\": 5,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-24\",\n \"market\": \"US\",\n \"records_count\": 5,\n \"datapoints\": [\n {\n \"title\": \"Kevin Duala\",\n \"parrot_id\": \"9c772811-9400-443b-8bdc-62537bb25777\",\n \"demand_multiplier\": 0.050439871367270545\n },\n {\n \"title\": \"Yoshi Barrigas\",\n \"parrot_id\": \"af5b5555-4cfa-4011-9286-6ad150e60889\",\n \"demand_multiplier\": 0.04214994391192049\n },\n {\n \"title\": \"Altine Emini\",\n \"parrot_id\": \"3188af66-68af-4b5f-861f-de8f8b8f9e40\",\n \"demand_multiplier\": 0.004439384838450316\n },\n {\n \"title\": \"José Mancilla\",\n \"parrot_id\": \"eed3f787-5455-4dde-bd78-d58508419e6f\",\n \"demand_multiplier\": 0.0025868132387694837\n },\n {\n \"title\": \"Yûya Shintarô (遊屋慎太郎)\",\n \"parrot_id\": \"21da8d8f-abce-46c5-867a-beef8672fd81\",\n \"demand_multiplier\": 0.00023779922221479408\n }\n ]\n }\n ]\n}"}],"_postman_id":"e2735062-2808-40f9-9900-61f577194a3f"},{"name":"Get Talent Demand (Specific Talent)","id":"a62e2d4d-af6e-473b-99bc-815c676e0dee","protocolProfileBehavior":{"disableBodyPruning":true},"request":{"method":"GET","header":[],"url":"https://api.parrotanalytics.com/customerapi/v1/demand/talent/date/:for_date/market/:country_iso?content_ids=c9d9ed6b-17b1-46ef-a6bb-ed6a99b08b9a,90651f88-c656-4283-a4d7-3c0d0cf57af9&page=1&size=5","description":"Returns the demand data for specific talent only, filtered by parrot_id values.
Use this endpoint when you only need demand data for certain talent instead of all talent.
\nReturns demand multiplier values for the specified for_date only
Filters results to only the talent specified in content_ids
Results are automatically sorted by demand (highest first)
\nSame structure as \"Get Talent Demand (All Talent)\" endpoint, but filtered to only the specified talent.
\nGET /demand/talent/date/2026-02-26/market/US?content_ids=t1a2l3e4-n5t6-7i8d-9a0b-c1d2e3f4g5h6,t2b3c4d5-e6f7-8g9h-0i1j-k2l3m4n5o6p7\n\n{\n \"generated_on\": \"2026-02-27T06:15:34.986Z\",\n \"date_from\": \"2026-02-26\",\n \"date_to\": \"2026-02-26\",\n \"interval\": \"daily\",\n \"total_results_count\": 2,\n \"page_results_count\": 2,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-26\",\n \"market\": \"US\",\n \"records_count\": 2,\n \"datapoints\": [\n {\n \"name\": \"Tom Hanks\",\n \"parrot_id\": \"90651f88-c656-4283-a4d7-3c0d0cf57af9\",\n \"demand_multiplier\": 62.45\n },\n {\n \"name\": \"Meryl Streep\",\n \"parrot_id\": \"c9d9ed6b-17b1-46ef-a6bb-ed6a99b08b9a\",\n \"demand_multiplier\": 58.92\n }\n ]\n }\n ]\n}\n\nTrack demand for specific talent you're interested in
\nMonitor performance of actors, directors, or producers
\nReduce response size by filtering to relevant talent only
\nBuild targeted reports for specific talent portfolios
\nCall the Talent List endpoint in the \"Content Catalog\" folder
\nFind the talent you're interested in
\nCopy their parrot_id values
Use them in the content_ids parameter (comma-separated)
[Optional] Comma-separated list of parrot_id values to filter specific talent
\n","type":"text/plain"},"key":"content_ids","value":"c9d9ed6b-17b1-46ef-a6bb-ed6a99b08b9a,90651f88-c656-4283-a4d7-3c0d0cf57af9"},{"description":{"content":"[Optional] Page number for pagination. Default: 1
[Optional] Results per page. Default: 20. Maximum: 100000
Date in YYYY-MM-DD format
\n","type":"text/plain"},"type":"any","value":"2026-02-24","key":"for_date"},{"description":{"content":"ISO 3166 2-alpha country code
\n","type":"text/plain"},"type":"any","value":"US","key":"country_iso"}]}},"response":[{"id":"deaf0895-1159-42b7-a219-b50e59c417cf","name":"Get Talent Demand (Specific Talent)","originalRequest":{"method":"GET","header":[{"key":"X-API-KEY","value":"YOUR_API_KEY","type":"text"}],"url":{"raw":"https://api.parrotanalytics.com/customerapi/v1/demand/talent/date/:for_date/market/:country_iso?content_ids=c9d9ed6b-17b1-46ef-a6bb-ed6a99b08b9a,90651f88-c656-4283-a4d7-3c0d0cf57af9&page=1&size=5","host":["https://api.parrotanalytics.com/customerapi/v1"],"path":["demand","talent","date",":for_date","market",":country_iso"],"query":[{"key":"content_ids","value":"c9d9ed6b-17b1-46ef-a6bb-ed6a99b08b9a,90651f88-c656-4283-a4d7-3c0d0cf57af9","description":"[Optional] Comma-separated list of parrot_id values to filter specific talent"},{"key":"page","value":"1","description":"[Optional] Page number for pagination. Default: `1`"},{"key":"size","value":"5","description":"[Optional] Results per page. Default: `20`. Maximum: `100000`"}],"variable":[{"key":"for_date","value":"2026-02-24","description":"Date in YYYY-MM-DD format"},{"key":"country_iso","value":"US","description":"ISO 3166 2-alpha country code"}]}},"status":"OK","code":200,"_postman_previewlanguage":"","header":[{"key":"date","value":"Sat, 28 Feb 2026 07:44:43 GMT"},{"key":"content-type","value":"application/json"},{"key":"x-content-type-options","value":"nosniff"},{"key":"x-xss-protection","value":"0"},{"key":"cache-control","value":"no-cache, no-store, max-age=0, must-revalidate"},{"key":"pragma","value":"no-cache"},{"key":"expires","value":"0"},{"key":"x-frame-options","value":"DENY"},{"key":"vary","value":"Accept-Encoding"},{"key":"content-encoding","value":"gzip"},{"key":"x-envoy-upstream-service-time","value":"82"},{"key":"server","value":"istio-envoy"},{"key":"transfer-encoding","value":"chunked"}],"cookie":[{"expires":"Invalid Date","domain":"","path":""}],"responseTime":null,"body":"{\n \"generated_on\": \"2026-02-28T07:44:43.21486162Z\",\n \"date_from\": \"2026-02-24\",\n \"date_to\": \"2026-02-24\",\n \"interval\": \"daily\",\n \"total_results_count\": 2,\n \"page_results_count\": 2,\n \"page\": 1,\n \"demand_data\": [\n {\n \"date\": \"2026-02-24\",\n \"market\": \"US\",\n \"records_count\": 2,\n \"datapoints\": [\n {\n \"title\": \"Tom Hanks\",\n \"parrot_id\": \"90651f88-c656-4283-a4d7-3c0d0cf57af9\",\n \"demand_multiplier\": 120.76748828352683\n },\n {\n \"title\": \"Meryl Streep\",\n \"parrot_id\": \"c9d9ed6b-17b1-46ef-a6bb-ed6a99b08b9a\",\n \"demand_multiplier\": 26.734235411316394\n }\n ]\n }\n ]\n}"}],"_postman_id":"a62e2d4d-af6e-473b-99bc-815c676e0dee"}],"id":"6c512cc4-6c8c-4a48-ac16-0b68ef5f539c","description":"Get demand data for talent (actors, directors, producers, etc.) in specific markets.
\n","_postman_id":"6c512cc4-6c8c-4a48-ac16-0b68ef5f539c","auth":{"type":"apikey","apikey":{"value":"YOUR_API_KEY","key":"Retrieve daily demand metrics for movies, TV shows, and talent. Call these endpoints after discovering your markets and latest date.
\n","_postman_id":"9f5fecae-54d8-40fb-a0f8-fab6aed60fa8","auth":{"type":"apikey","apikey":{"value":"YOUR_API_KEY","key":"Retrieve updated list of movie titles within the account's subscription
\nGet all movie titles available in your subscription. Use this endpoint to discover the catalog of movies and obtain parrot_id values for filtering demand data requests.
parrot_id identifierparrot_id values in the content_ids parameter of demand endpoints{\n \"records_count\": 2,\n \"movies\": [\n {\n \"parrot_id\": \"c63128b3-364b-4bae-875e-ebef11076e8a\",\n \"display_name\": \"The Matrix\"\n },\n {\n \"parrot_id\": \"3f28c0fc-b644-422b-ab9d-9f2aae9fa456\",\n \"display_name\": \"Inception\"\n }\n ]\n}\nparrot_id values for filtering demand data requestsparrot_id values to use in demand API content_ids parameterRetrieve updated list of TV show titles within the account's subscription
\nGet all TV show titles available in your subscription. Use this endpoint to discover the catalog of TV shows and obtain parrot_id values for filtering demand data requests.
parrot_id identifierparrot_id values in the content_ids parameter of demand endpoints{\n \"records_count\": 2,\n \"shows\": [\n {\n \"parrot_id\": \"97fed82d-5bb8-48fc-bfe6-4b82276b0ba6\",\n \"display_name\": \"Breaking Bad\"\n },\n {\n \"parrot_id\": \"a1b2c3d4-5e6f-7g8h-9i0j-k1l2m3n4o5p6\",\n \"display_name\": \"Game of Thrones\"\n }\n ]\n}\nparrot_id values for filtering demand data requestsparrot_id values to use in demand API content_ids parameterRetrieve updated list of talent within the account's subscription
\nGet all talent (actors, directors, producers, etc.) available in your subscription. Use this endpoint to discover the catalog of talent and obtain parrot_id values for filtering demand data requests.
parrot_id identifierparrot_id values in the content_ids parameter of demand endpoints{\n \"records_count\": 2,\n \"talent\": [\n {\n \"parrot_id\": \"t1a2l3e4-n5t6-7i8d-9a0b-c1d2e3f4g5h6\",\n \"name\": \"Tom Hanks\",\n \"profession\": \"Actor\"\n },\n {\n \"parrot_id\": \"t2b3c4d5-e6f7-8g9h-0i1j-k2l3m4n5o6p7\",\n \"name\": \"Christopher Nolan\",\n \"profession\": \"Director\"\n }\n ]\n}\nparrot_id values for filtering talent demand data requestsparrot_id values to use in demand API content_ids parameterOptional: Get lists of all available movie, TV show, and talent with their parrot_id values. Use these IDs to filter demand data requests.
\n","_postman_id":"0afc9e31-72ff-42bf-bdc8-53654c4ebe40","auth":{"type":"apikey","apikey":{"value":"YOUR_API_KEY","key":"The Customer Demand API provides programmatic access to Parrot Analytics' demand data for movies, TV shows and Talents. Access daily demand metrics across 90+ global markets to understand audience demand for content.
\nEvery API request requires an API Key to be provided through HTTP request header X-API-KEY. Please contact your Parrot Analytics account manager to request your API key.
The easiest way to start using the API:
\nSet your API Key: Update the YOUR_API_KEY variable in Collection Variables below
Discover Markets: Start with the 1. Discovery folder to get your subscribed markets
Get Latest Date: Check the latest available demand date (typically 1-2 days behind)
\nFetch Demand Data: Use the 2. Demand Data folder to retrieve metrics
The API enforces rate limits to ensure fair usage:
\nLimit: 30 requests per minute per API key
\nWindow: 1 minute (rolling window)
\nResponse: Returns 429 Too Many Requests when exceeded
Best Practice: Implement exponential backoff when receiving 429 responses.
\nOur API uses the following response codes:
\nData Lag: Demand data is generated daily but typically 1-2 days behind current date
\nOne Date at a Time: Each API call fetches data for one specific date only
\nSeparate Endpoints: Movies, TV shows and Talents have separate endpoints
\nSorted Results: All demand data is automatically sorted by demand_multiplier (highest first)
\nFor API access issues or technical support, contact your Parrot Analytics account manager.
\n","event":[{"listen":"prerequest","script":{"id":"bfc9cf2a-4d27-4f97-8070-aab312449206","type":"text/javascript","packages":{},"requests":{},"exec":[""]}},{"listen":"test","script":{"id":"75dc2446-f0d2-4776-b96a-4d5acd227e71","type":"text/javascript","packages":{},"requests":{},"exec":[""]}}],"_postman_id":"c76ee687-40eb-4436-8d41-1a7f83377509","auth":{"type":"apikey","apikey":{"value":"YOUR_API_KEY","key":"Retrieve list of all shows
\nSee the example for a detailed response.
\nFull List of fields available and coverage
[Optional] Positive Integer\nPage number of the paginated results to retrieve. \nIf not provided, retrieve the first page of results
\n","type":"text/plain"},"key":"page","value":"{{page}}"},{"description":{"content":"[Optional] Positive Integer\nMaximum size of the results to retrieve for the given page.\nIf not provided, fetches the full set of remaining results for the page.
\n","type":"text/plain"},"key":"size","value":"{{page_size}}"},{"description":{"content":"[Optional] \nField name to sort the full result set by.\nDefault value: title
** Supported Values **
\n\n\n","type":"text/plain"},"key":"sort_by","value":"{{sort_field}}"},{"description":{"content":"\n
title(Default)\nrelease_year\nrelease_date
[Optional] \nSorting order of the results\nDefault sorting order is ascending.
\n** Supported Values **
\n\n\n","type":"text/plain"},"key":"sort_order","value":"{{sort_order}}"}],"variable":[]}},"response":[{"id":"c8d095f4-a4f3-487b-b22c-3783b55c4824","name":"All Titles","originalRequest":{"method":"GET","header":[{"key":"x-api-key","value":"{{x-api-key}}","description":"**[Required]** \nAccount API Key for Authorization"}],"url":"https://api.parrotanalytics.com/genome/v1/shows"},"status":"OK","code":200,"_postman_previewlanguage":"json","header":[{"key":"Content-Type","value":"application/json"},{"key":"Content-Length","value":"2290272"},{"key":"Connection","value":"keep-alive"},{"key":"Date","value":"Mon, 01 Mar 2021 07:49:21 GMT"},{"key":"x-amzn-RequestId","value":"2abd4e7f-04f9-4ff2-898a-5af5a2d0a9b3"},{"key":"x-amz-apigw-id","value":"bf1ibEvnoAMFTUA="},{"key":"X-Amzn-Trace-Id","value":"Root=1-603c9c75-4392467f769a8c9b5313610e"},{"key":"X-Cache","value":"Miss from cloudfront"},{"key":"Via","value":"1.1 c248a24e6cfe4d8eed9e4c8c8b6da50d.cloudfront.net (CloudFront)"},{"key":"X-Amz-Cf-Pop","value":"AKL50-C2"},{"key":"X-Amz-Cf-Id","value":"IaRSN_voh050NIhLdU7OAwxOuRNkVdUQ36zHHhiyuHEcSdK_E8N4rQ=="}],"cookie":[],"responseTime":null,"body":"{\n \"entity_type\": \"SHOWS\",\n \"total_results_count\": 2,\n \"page_results_count\": 2,\n \"page\": 1,\n \"shows\": [\n {\n \"parrot_id\": \"3f8c79e1-6904-4064-86bc-38e1b3ebfdf7\",\n \"title\": \"Game of Thrones\",\n \"external_ids\": {\n \"tmdb_id\": \"1399\",\n \"futon_critic_id\": \"game-of-thrones\",\n \"imdb_id\": \"tt0944947\",\n \"justwatch_id\": \"2\",\n \"tvdb_id\": \"121361\",\n \"wikibase_id\": \"Q23572\",\n \"share_tv_id\": \"game_change\",\n \"wiki_id\": \"20715044\",\n \"prime_wire_id\": \"593-watch-game-of-thrones\",\n \"simkl_id\": \"17465\",\n \"trakt_tv_id\": \"game-of-thrones\",\n \"eidr_id\": \"10.5240/C1B5-3BA1-8991-A571-8472-W\",\n \"hulu_id\": \"6a787bf6-cc23-47a2-a2f3-747e22c30d1c\",\n \"yidio_id\": \"5878\"\n },\n \"original_countries\": [\n \"US\"\n ],\n \"original_networks\": [\n \"HBO\"\n ],\n \"original_languages\": [\n \"EN\"\n ],\n \"genre_tags\": [\n \"ADVENTURE\",\n \"ACTION\",\n \"FANTASY\"\n ],\n \"release_year\": 2011,\n \"release_date\": \"2019-05-20\",\n \"release_type\": \"NETWORK\",\n \"seasons\": {\n \"total_number_of_seasons\": 8,\n \"total_number_of_episodes\": 73\n },\n \"also_known_as\": [\n {\n \"language_codes\": [\n \"en\"\n ],\n \"value\": \"GoT\"\n },\n {\n \"language_codes\": [\n \"en\"\n ],\n \"value\": \"GOT\"\n },\n {\n \"language_codes\": [\n \"ar\"\n ],\n \"value\": \"لعبة العروش\"\n }\n ],\n \"labels\": [\n {\n \"language_codes\": [\n \"am\"\n ],\n \"label\": \"ዙፋኖች ላይ ጨዋታ\"\n },\n {\n \"language_codes\": [\n \"zh-mo\",\n \"zh-hant\",\n \"zh-hk\",\n \"yue\"\n ],\n \"label\": \"權力的遊戲\"\n },\n {\n \"language_codes\": [\n \"ta\"\n ],\n \"label\": \"கேம் ஆஃப் த்ரோன்ஸ்\"\n }\n ],\n \"series_type\": \"SCRIPTED\",\n \"series_status\": \"ENDED\",\n \"descriptions\": {\n \"short_description\": \"Nine noble families fight for control over the lands of Westeros, while an ancient enemy returns after being dormant for millennia.\",\n \"long_description\": \"In the mythical continent of Westeros, several powerful families fight for control of the Seven Kingdoms. As conflict erupts in the kingdoms of men, an ancient enemy rises once again to threaten them all. Meanwhile, the last heirs of a recently usurped dynasty plot to take back their homeland from across the Narrow Sea.\"\n },\n \"cast_members\": [\n {\n \"character\": \"Theon Greyjoy\",\n \"parrot_id\": \"ddef837a-1bcb-4d02-af5a-44fbb9def762\",\n \"name\": \"Alfie Allen\",\n \"is_lead_actor\": true\n },\n {\n \"name\": \"Sabrina Bartlett\",\n \"character\": \"Handmaid\",\n \"parrot_id\": \"8b612c28-7b32-43d2-a469-6a2c3cbd07ba\",\n \"is_lead_actor\": false\n },\n {\n \"name\": \"Elisa Lasowski\",\n \"character\": \"Mirelle\",\n \"is_lead_actor\": false\n }\n ],\n \"directors\": [\n {\n \"name\": \"David Nutter\",\n \"parrot_id\": \"4bb64641-b28f-4a48-9e1f-f995e4641c2a\"\n },\n {\n \"name\": \"Alan Taylor\",\n \"parrot_id\": \"d5f4fc67-4f8e-495a-b619-f2e0ffeb26f0\"\n }\n ],\n \"producers\": [\n {\n \"name\": \"Alan Taylor\",\n \"job_title\": \"co-executive producer\",\n \"parrot_id\": \"d5f4fc67-4f8e-495a-b619-f2e0ffeb26f0\"\n },\n {\n \"name\": \"Lisa McAtackney\",\n \"job_titles\": \"producer\"\n },\n {\n \"name\": \"Snorri Þórisson\",\n \"job_titles\": \"line producer: icel\"\n }\n ],\n \"editors\": [\n {\n \"name\": \"Katie Weiland\",\n \"parrot_id\": \"d5d33022-b6b5-46fd-adda-9089ea763c5a\"\n },\n {\n \"name\": \"Frances Parker\"\n }\n ],\n \"writers\": [\n {\n \"name\": \"George R. R. Martin\",\n \"job_titles\": \"writer\"\n },\n {\n \"name\": \"Jane Espenson\",\n \"job_titles\": \"teleplay by\",\n \"parrot_id\": \"14578370-e2a7-499f-b2ad-9ca8d231024d\"\n },\n {\n \"name\": \"Gursimran Sandhu\",\n \"job_titles\": \"staff writer\",\n \"parrot_id\": \"8def183e-2717-44cb-bc24-1904fac6eb37\"\n }\n ],\n \"production_companies\": [\n \"Home Box Office (HBO)\",\n \"Television 360\",\n \"Grok! 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Retrieve the specified list of shows
\nSee the example for a detailed response.
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[Optional] \nSorting order of the results\nDefault sorting order is ascending.
\n** Supported Values **
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Retrieve metadata for the specified show
\nSee the example for a detailed response.
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\nSee the example for a detailed response.
\n","auth":{"type":"apikey","apikey":{"value":"YOUR_API_KEY","key":"[Optional] Positive Integer\nPage number of the paginated results to retrieve. \nIf not provided, retrieve the first page of results
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** Supported Values **
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[Optional] \nSorting order of the results\nDefault sorting order is ascending.
\n** Supported Values **
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